I want to be at the beach somewhere in paradise!

I chose this image of San Pellegrino Chinotto.  I for one had no idea what a Chinotto was until I found this image and did some research.  For the San Pellegrino brand they use the fruit, similar to an orange but with a distinctive bittersweet taste, which is grown at the foot of Etna Volcano in Sicily, Italy.  By the looks of this image it took a lot of preparation and experimentation before they got the “signature shot,” as talked about in the David Lund behind the scenes video at this website http://blog.topazlabs.com/liquid-commercial-photography-david-lund/.  David Lund shows that it takes multiple people and a very intricate set up to get the perfect liquid shot.  In this image, the oranges, which are much more orange than the actual chinotto fruit, seem to be being dropped in to water.  The ensuing bubbles are a product of dropping oranges at different precise times to get the right angle and depth in order to surround the actual item that is being advertised.  The trajectory of the oranges seem to be floating towards the bottle and glass that are sitting firmly on a table which has the eye put focus on the actual product.   A quick glance of this image would have you thinking that this is a refreshing drink that could quickly quench your thirst on a warm summer day.  Upon closer review one would have to ask themselves is the bottle and glass sitting in the water too and if so why is it not floating and the liquid in the cup not moving out of the glass.  A trained eye knows that this is multiple different shots put together in one.  As Jim talked about in his presentation commercial photographers often use glycerin to mimic condensation on a bottle or glass.  The ice cubes are not real so that they do not melt during the time it takes to get the perfect image.  The shoot can take days to prepare for and hours to shoot.  In David Lund’s whiskey photo shoot he talked about the fact that they used 20 bottles of whiskey to produce all the splashes and waterfall cascade.  Jim talked about the gold card that is put behind a bottle to give a golden reflective glow in to the product.  All of these tricks were clearly used to get this awesome image that invokes movement and bright color.  In my research I found that there is a high demand for liquid shots and it is not just used for liquid products.  I myself do not like sparkling water or sparkling drinks in general but this picture is making me want to try it while sitting on a balcony of a beautiful hotel set on the ocean front while enjoying some crumpets.  I haven’t ever had a crumpet in my life either!